The Continued Evolution of Saskatchewan’s Original Search Marketing Company
When Directwest became a company, it had one purpose – connect the citizens of Saskatchewan through phonebooks. Since then, we’ve continued to evolve with technology to fulfill our purpose in new ways. Learn more about our ongoing transformation.
Levelling the Playing Field with Search Marketing
Directwest works with small businesses who regularly compete in industries typically dominated by national giants. Helping small businesses level the playing field is what we do best. Read about how we helped them capture and keep the sales here at home.
What is Engagement and Why Should I Care?
Engagement has almost become a buzz word in business and marketing. It seems everyone is chasing high engagement as the ultimate metric to achieve with followers, customers and staff. But what does engagement really mean and how impactful is it?
Measuring the Impact of Digital Billboards
How effective are Digital Billboards?
Directwest has a customer who tried a year with, and a year without digital boards in their marketing campaign.
Read about the difference they saw in their results. *Spoiler: They noticed.
Reaching “Ready to Buy” Customers with Search Marketing
Directwest works with a customer who provides vehicle repairs. Our team recommended using Search Marketing to find and funnel the right customers to the business.
The Power of Multi-Platform Marketing
Directwest works with a Saskatchewan moving company that does business in a highly competitive space. To meet their objectives, we developed a visually appealing multi-platform program, taking advantage of the benefits of both Search Marketing and Digital Billboards.
NOVUS Auto Glass Takes Charge
Successful marketing needs a solid strategy with diverse tactics to make it work. Today’s businesses both big and small need to consider what their goals are, what their budget is, and how to maximize their marketing strategy to grow well. Learn how NOVUS Auto Glass worked with Directwest to find success.
Simple SEO Strategies to Improve Search Ranking
Every business would love to rank on the first page of Google, but how do you compete without the resources some of these large companies have in their back pocket? Here are some simple SEO strategies to improve search ranking.
Delivering Deals Digitally with Search Marketing
Directwest works with a contractor that has adjusted their business model to improve the customer experience. Learn how our team of Google experts was able to help.
Search Marketing is an Essential Tool for your Marketing Plan
Our Digital Strategist Jeff Allers is featured in this month’s Business Voice magazine in an article about the power of Search Marketing.
Simple Tricks for DIY Video Success
Video is forecasted to be a leading marketing medium in 2022, and with technology becoming increasingly more user-friendly, it has never been easier to try it yourself.
Finding the Ideal Google Ads Campaign Length
We are often asked what the best campaign length is for a Search Marketing Google Ads campaign. Will two 3 month campaigns bring the same results as one 6 month campaign? Where is the sweet spot? To find out, we dug into data from the Search Marketing campaigns that...
Say Hello to the Marketing Playbook
In this digital first, multichannel universe, there are many advertising choices available to businesses. Many of them have audience segments that you don’t want your business to ignore. To further add to the complexity, small business owners and managers must also...
Prince Albert finds success in a Search Marketing campaign
A search marketing campaign can be a great way to distinguish your business in the online world. A Prince Albert business turned to Directwest to increase awareness and improve website traffic.
Going Multichannel with your Marketing
Directwest’s Media Advisors work with small businesses across the province of Saskatchewan to help them assess their marketing plan and assist in building their advertising strategy. Multichannel marketing is something that we often recommend. What is multichannel...
Solving Recruitment Challenges with Search Marketing
Directwest is currently conducting an online survey of our business customers to better understand their needs and challenges. The early results of Directwest’s 2022 survey suggest that staff recruitment and retention is a common issue facing our business customers....
The ‘Right Fit’ for Your Social Media Management
Your small business is as unique as the products you sell and the services you provide. This means that how you advertise your business to customers (current and future) is also going to be unique. Based on your target market, location, and type of offering, you will...
Community Spotlight: Saskatchewan Soccer Association
Directwest has a proud history of supporting community organizations like Saskatchewan Soccer Association (Sask Soccer) in our province. Founded in 1906, Sask Soccer is the designated Provincial Sport Governing Body for soccer in Saskatchewan, sanctioned by Canada...
Search Marketing team generates qualified leads & more!
It can be hard to know where to invest your marketing dollars in today’s media heavy market, but for many local businesses, search marketing investments are paying for themselves, as well as providing a hefty return.
2022 Trends and Opportunities
We want small businesses to have a prosperous 2022. Our team has outlined up-and-coming trends for the next year that could have an impact on businesses.
Business Benefit from Facebook Advertising
Facebook is a household name. The popularity of this social media platform makes it the perfect spot for a business to advertise their products, services and brand.
How Online Reviews Benefit the Consumer and Business
In a recent poll of our social media followers, half of respondents told us that they ask for reviews/feedback to get to know their customers better.
Adding Digital Billboards to Your Marketing Plan
When adding digital billboards to your marketing mix, ask what do you want to achieve? Is it brand awareness? A special promo? A new location? Drew Renwick, our in-house digital billboards expert, outlines what it takes to have a successful campaign for your unique business needs.
Sign of the Times: Directwest Billboards Get Messages to the Masses
Our Revenue Growth Manager, Drew Renwick recently spoke with Industry West Magazine about the power of Digital Billboards.
Directwest helps SaskTel International upgrade their website
This year Directwest worked with SaskTel International to build them a new and more functional website designed from an end user perspective.
Search Marketing Helps Customer Adapt to a Competitive Landscape
Directwest provided a quick and effective way of addressing changes to market conditions for a long-time customer […]
Search Marketing Lets Customer Maximize Short Season
Search Marketing can work great for seasonal businesses that need an immediate burst of leads. The advertising efforts of one Directwest customer in the Summer of 2021 consisted of a Search Marketing campaign developed and managed by Directwest […]
High Value of Video Ad Campaigns
Video has become an increasingly popular and compelling way for companies to tell their stories. Learn how Directwest was able to utilize video to to tell the story of the businesses they work with and their loyal customers in a way that imagery could never capture.
Local Supporting Local
Most Support Local initiatives focus on the consumer… but what about what businesses can do for one another? Saskatchewan businesses can join consumers in choosing to invest locally and contribute to a thriving community. Ashley Herchak, Product Consultant at Directwest, outlines how you can join in (and benefit) on the Support Local movement as a business.
How the Cookie Crumbles: Privacy Changes that will Impact you
Understanding online consumer privacy and its changes will help you create a better experience for your customers. Allan Millham outlines steps businesses can take to reduce dependency on third party data.
Get in the Game with Google: Tangible Tips for Local Businesses
Business in today’s economy is a rat race, and knowing where to spend your advertising dollars can be overwhelming. Google is one place that can offer a strong return on investment for local businesses.
There’s a new product in town and it’s Big news.
Directwest has a new product, and we know you’ll love it because we love it. Over the past few weeks Directwest staff have been using our Billboards to celebrate the special people and special occasions in their lives. We are now happy to offer that experience to you!
Reasons for Optimism: What Small Businesses Can Look Forward to in 2021
The pandemic presented many challenges for Saskatchewan business, but Research Manager, Al Millham believes 2021-22 is going to be a good year for the Saskatchewan marketplace.
4 Reasons You Should Choose Digital Billboards over Paper Billboards
Billboards are one of the most, effective forms of advertising for small, medium, and large businesses alike. Learn why so many businesses are now choosing digital boards over paper boards.
Make Your Mark: Bring Local to the People
March 2020. A month we will never forget. More than a year later, businesses are still managing their way out of the COVID-19 pandemic. Whatever business you are in, you learned a lot, and fast.
Small Business Trends 2021
Part of my role as a Research Manager is to stay on top of emerging business and consumer trends in Saskatchewan and beyond. I would like to share some of the key trends that I believe will grow in importance for Saskatchewan businesses […]
Got SaskMilk?
SaskMilk got its start in 2010 as a marketing board, representing Saskatchewan dairy producers. For years, the SaskMilk’s focus was advocating and lobbying for the province’s dairy industry.
DMS Industrial Contractors Enters Saskatchewan!
DMS Industrial Contractors got its start in 2001, boosted by the brand of its parent company, ServcoCanada. ServcoCanada is a well-known, long-established name in Manitoba […]
Training and Research with Google.
From product tips and tricks to insights into your consumers, industry, and competitors, Google has the tools to help you identify factors that impact your business and increase your overall business performance.
Advertising on Google.
As more and more consumers depend on the internet to solve their burning questions, it’s becoming crucial for businesses to be online. Advertising your business online, especially on Google […]
Understanding your customers using Google.
Google offers several powerful tools to help you optimize your website and gather valuable data about your core audience. From analyzing which content works best and user experiences on your website to your advertising campaign results, the following tools can help you identify the return on investment of your marketing activities and meet your customers’ needs, as well as those of your business.
Breaking Down the Daunting World of Google.
Gone are the days when you had to be in your home on your desktop computer to access the internet. Now, you can get online anywhere, from your smartphone to your laptop in free […]
Why trust is so important and how to build it online.
According to a recent survey, Canadian Internet Registration Authority (CIRA) Internet Factbook 2020, “a sense of trust is required for online shoppers to make the leap to a transaction. Canadians are most comfortable […]
Three easy ways to communicate with your customers.
With Covid-19 restrictions returning and new ones being introduced (indoor mandatory mask requirements across the province) as well as a […]
Ensure your website is ready for Christmas!
There’s no question that the COVID-19 pandemic has changed our lives in many ways. Personal lives, work lives and our […]
Using social media to promote your business is not going away…
Social media has deeply embedded itself into our culture and ensuring your business has a solid social presence is not […]
The Most Important Data for your Business
In our three-part Marketing Mix blog series we released in June, we reinforced the importance of re-evaluating your marketing plan […]
New digital billboard offers captivating advertising opportunities for Prince Albert businesses
News Release – June 25, 2020 Today Directwest announced that it will soon launch its first digital billboard in the City of Prince Albert, giving businesses in and around Saskatchewan’s third largest community a powerful way to reach existing and potential...
Directwest and Vendasta Partner to Support Local Businesses with Digital Tools During COVID-19
The Local Business Online Toolkit is designed to provide the critical tools a business needs to connect with customers digitally