Articles

The Power of Holiday Advertising Campaigns

The Power of Holiday Advertising Campaigns

The holiday season is the time of year when people come together to celebrate, exchange gifts, and create memories that will last a lifetime. For businesses, it can also be an important period to make the most of the spirit of the holidays with a well-timed...

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No experience…need not apply?

No experience…need not apply?

This spring my 16-year-old daughter embarked on a journey to find her first part time job.  She was strategic with her planning: first, get her driver’s license and access to a car (check), then secure a part time position (that she could continue working...

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Web + Seminar

Web + Seminar

The term “webinar” was coined sometime in the late 1980’s/early 1990’s[1]. Combining the terms “web” and “seminar”, it refers to a live, online event that is conducted over the internet. Webinars are used for various purposes, such as educational workshops, training...

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Starting A Business: Customer Feedback

Starting A Business: Customer Feedback

Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...

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