Starting A Business: Customer Feedback
Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...
Starting A Business: Online Promotion
In the first of this 3-part series, we detailed a number of reasons why it’s important to define your brand when starting a business, as well as some steps to create a clear brand identity. Now, we want to help you understand what you need to do to get your business...
Starting a Business: Brand Identity
In today’s competitive marketplace, a business’s brand identity is essential to the success and longevity of their company. A well-defined brand helps differentiate your business from competitors, builds trust with your customers, and creates a lasting impression....
Do Good Leaders Equal Good Corporate Culture?
A good leader possesses a combination of qualities and skills; both of which need to inspire and lead others effectively. A good leader understands the traits that define their leadership style and acknowledges that how an organization is governed shapes the culture....
Can Small Business Owners Take Vacations?
Yes, and they should! Running a business is demanding and time-consuming so it is important to take a vacation (even a couple days if you can’t get away for an entire week) to avoid burnout and keep yourself healthy. While it might seem daunting to even plan for...