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Articles

Freshly pressed writings on topics that touch your business and ours.

Starting A Business: Customer Feedback

Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...

Starting A Business: Online Promotion

In the first of this 3-part series, we detailed a number of reasons why it’s important to define your brand when starting a business, as well as some steps to create a clear brand identity. Now, we want to help you understand what you need to do to get your business...

Starting a Business: Brand Identity

In today’s competitive marketplace, a business’s brand identity is essential to the success and longevity of their company. A well-defined brand helps differentiate your business from competitors, builds trust with your customers, and creates a lasting impression....

Marketing Playbook

A locally written resource providing concepts and methods for approaching your small business marketing plan. 

46%

of Canadian consumers actively choose to buy from local/independent small businesses.

50%

of Canada’s digital ad spending comes from search engine marketing.

88%

of Canadians discover new products or brands online through search results, ads, or videos.

What's Happening at Directwest

Order a Personalized Billboard

Looking for a unique way to celebrate big moments?

Now you can post a message on any Directwest digital billboard across the province, and it will play for 6 seconds every minute for the entire day!

Product Spotlight: Local Deals

Our new Deals product offers you a way to provide a variety of offers to customers on the Mysask411 website and affiliate platforms.

Attract new customers and grow your business while building loyalty with your customer base.

 

Outdoor Media

With the largest network in Saskatchewan, our digital billboards are in high-traffic areas giving you the opportunity to reach hundreds of customers every day.
Outdoor Industry Membership

Digital Marketing Services

Community Spotlight

directwest supports saskatchewan roughriders

We’re extremely grateful to support such a successful professional football team from the province of Saskatchewan.

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Mascots bump chests at Saskatchewan Rush game
We’re proud to be a supporter of the Saskatchewan Rush, a team with incredible community spirit.

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Here’s a few of the 30+ Saskatchewan organizations we sponsor.